Privacy policy
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PRIVACY POLICY
Mythrafashion.com
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Last Updated: April 2025
Effective Date: April 2025
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ABOUT THIS POLICY
This Privacy Policy explains how Mythra Lifestyle Private Limited ("Mythrafashion,"
"we," "us," or "our") collects, uses, stores, and protects personal information
when you visit our website www.mythrafashion.com (the "Website"), create an
account, place an order, or interact with us in any way.
We are committed to handling your personal data responsibly and transparently,
in compliance with the Information Technology Act, 2000, the Information
Technology (Reasonable Security Practices and Procedures and Sensitive Personal
Data or Information) Rules, 2011, and any other applicable data protection laws
of India.
By using our Website or services, you acknowledge that you have read and
understood this Privacy Policy. If you do not agree to any part of this policy,
please refrain from using our Website.
We may update this Privacy Policy from time to time as our business evolves.
Any significant changes will be communicated via email or a notice on the Website.
We encourage you to review this page periodically. Continued use of the Website
after any update constitutes your acceptance of the revised policy.
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1. INFORMATION WE COLLECT
We collect different types of information depending on how you interact with us.
1.1 Information You Provide Directly
When you register an account, place an order, contact customer support, or
participate in promotions, you may provide us with:
- Full name
- Email address
- Phone number
- Delivery address and billing address
- Date of birth (if provided voluntarily for birthday offers)
- Payment information (we do not store full card details — see Section 4)
- Communications you send us (emails, chat messages, feedback)
1.2 Information Collected Automatically
When you browse our Website, we automatically collect certain technical
information, including:
- IP address and approximate geographic location
- Browser type and version
- Device type (mobile, tablet, desktop) and operating system
- Pages visited, time spent, and navigation path
- Referring URLs (how you found our Website)
- Cookie and tracking data (see Section 7)
1.3 Information from Third Parties
We may receive information about you from trusted third-party sources including:
- Payment gateways (Razorpay) — for transaction processing and fraud screening
- Shipping and logistics partners (Shiprocket) — for delivery processing
- Social media platforms — if you connect your social account or interact with
our ads
- Google Analytics and Meta Pixel — for website behaviour analytics
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2. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
(a) To process and fulfil your orders, including payment processing, packing,
dispatch, and delivery coordination.
(b) To send you order confirmations, shipping updates, delivery notifications,
and invoices via email, SMS, or WhatsApp.
(c) To create and manage your customer account on our Website.
(d) To respond to your queries, complaints, or support requests through email
or chat.
(e) To personalise your shopping experience — showing products and offers
relevant to your preferences and browsing behaviour.
(f) To send marketing communications such as promotional emails, SMS, or
WhatsApp messages about new arrivals, offers, and events. You may opt out
at any time (see Section 8).
(g) To conduct fraud detection and prevention, particularly for Cash on
Delivery (COD) orders.
(h) To comply with applicable laws, regulatory requirements, and legal
obligations, including responding to lawful requests from government
or enforcement agencies.
(i) To improve our Website, products, and services through internal analytics,
user feedback, and quality assessments.
(j) To administer loyalty programmes, referral schemes, contests, or any
special promotions you participate in.
We will only use your data for the purposes listed above and will not use it in
any manner inconsistent with this Privacy Policy without your prior consent.
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3. SHARING YOUR INFORMATION
We do not sell, rent, or trade your personal information to any third party for
their own marketing purposes. We may share your data only in the following
limited circumstances:
(a) Service Providers: We share information with trusted partners who assist
in operating our business, including payment processors (Razorpay),
shipping partners (Shiprocket or equivalent), email/SMS service providers,
customer support tools, and cloud storage services. These partners are
contractually obligated to handle your data securely and only as instructed
by us.
(b) Legal Compliance: We may disclose your information to government bodies,
law enforcement agencies, or courts if required to do so by law, or to
protect the rights, property, or safety of Mythrafashion, our customers,
or the public.
(c) Business Transfers: In the event of a merger, acquisition, or sale of
business assets, your data may be transferred to the new entity. We will
notify you via email or a prominent notice on our Website before your data
becomes subject to a different privacy policy.
(d) With Your Consent: We may share your data with other parties where you
have explicitly given us consent to do so.
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4. PAYMENT SECURITY
All payments on our Website are processed through Razorpay, a PCI-DSS compliant
payment gateway. We do not store your full debit/credit card details, CVV, or
net banking credentials on our servers at any point.
Your payment data is encrypted and handled entirely by Razorpay in a secure
environment. Please review Razorpay's privacy policy for details on how they
manage payment data: https://razorpay.com/privacy/
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5. DATA RETENTION
We retain your personal information for as long as:
- Your customer account is active on our Website.
- It is necessary to provide you with our services.
- Required by applicable law (for example, GST and tax records must be
retained for a minimum of 6 years under Indian tax law).
When your data is no longer needed, we will securely delete or anonymise it.
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6. CHILDREN'S PRIVACY
Our Website is not directed at children under the age of 18. We do not
knowingly collect personal information from minors. If you are a parent or
guardian and believe your child has provided personal information on our Website,
please contact us immediately at support@mythrafashion.com and we will delete
the information promptly.
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7. COOKIES AND TRACKING
Our Website uses cookies and similar tracking technologies to improve your
browsing experience and analyse how our Website is used.
Types of cookies we use:
- Essential Cookies: Required for the Website to function (e.g., shopping cart,
login sessions). Cannot be disabled.
- Analytics Cookies: Help us understand visitor behaviour (e.g., Google
Analytics, Microsoft Clarity). These are anonymised.
- Marketing Cookies: Used to show you relevant ads on platforms like Meta
and Google (e.g., Meta Pixel, Google Ads tag).
You can manage or disable non-essential cookies through your browser settings.
Note that disabling cookies may affect certain features of the Website.
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8. YOUR RIGHTS AND OPT-OUT OPTIONS
You have the following rights regarding your personal data:
(a) Access: You can request a copy of the personal information we hold about
you by writing to support@mythrafashion.com.
(b) Correction: If any of your personal information is inaccurate or
incomplete, you may update it directly from your account dashboard or
contact us to make the correction.
(c) Deletion: You may request deletion of your account and associated personal
data, subject to our legal retention obligations.
(d) Opt-Out of Marketing: You can unsubscribe from our marketing emails at
any time by clicking the "Unsubscribe" link in any email, or by contacting
us at support@mythrafashion.com. Note that transactional messages (order
confirmations, shipping updates) are not optional and will continue to be
sent as long as you have an active order.
(e) Withdraw Consent: Where we rely on your consent to process data, you may
withdraw it at any time by contacting us. Withdrawal of consent will not
affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, contact us at:
Email: support@mythrafashion.com
Response time: We aim to respond within 7 working days.
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9. SECURITY OF YOUR INFORMATION
We take appropriate technical and organisational measures to protect your
personal information from unauthorised access, disclosure, alteration, or
destruction. These include:
- SSL (HTTPS) encryption across all pages of our Website
- Secure, access-controlled databases hosted on trusted cloud infrastructure
- Regular security reviews of our systems and processes
- Restricted internal access to customer data on a need-to-know basis
While we take all reasonable precautions, no method of data transmission or
storage over the internet is 100% secure. We cannot guarantee absolute security
but will act promptly and transparently in the event of a data breach.
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10. LINKS TO THIRD-PARTY WEBSITES
Our Website may contain links to external websites or social media platforms.
We are not responsible for the privacy practices of those websites and encourage
you to read their privacy policies independently.
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11. GOVERNING LAW
This Privacy Policy is governed by and construed in accordance with the laws
of India. Any disputes arising in connection with this policy shall be subject
to the exclusive jurisdiction of courts located in [Your City], India.
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12. CONTACT US
If you have any questions, concerns, or requests related to this Privacy Policy
or the way we handle your personal data, please contact us:
Mythra Lifestyle Private Limited
Website: www.mythrafashion.com
Email: support@mythrafashion.com
Phone: [Your Contact Number]
Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST
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END OF PRIVACY POLICY
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